It’s the time of year when you want to bring in as many sales as possible and end the year on a high note. Here’s a proven strategy you may want to consider.
I’m sure you know that referrals are the best way to increase your sales. Even though you’re most likely already getting some referrals now, the big question is: how can you get more?
One of the best ways to increase your referrals is to reach out to referral partners. Referral partners are people who serve the same target market that you do but are not direct competitors. Possible examples of good referral partners for promotional products consultants are:
- Meeting Planners
- Printers
- Trade Show Display Companies
- Graphic Designers
- Sign Companies
- Sales Professionals
- Accountants
These are people who routinely come in contact with buyers that need promotional items. Ask your friends, colleagues and relatives if they know anyone in these types of businesses. Then take the time to make contact with the principal people in these companies. Set up a breakfast or lunch meeting. Look for people and companies that share your values and vision. Chances are you can help each other increase sales and referrals.
One of my promotional products distributor coaching clients set up a reciprocal referral business with a digital printer. The result: A twenty percent increase in her sales within six months. She also hosted an open house with her referral partner. The result: more business for everyone and one-stop shopping for their clients.
What do you think? Do you have any referral partners? How has this strategy worked for you? Please comment below.
Rosalie Marcus, The Promo Biz Coach, is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at www.promobizcoach.com. Reach her at [email protected].
